Budweiser will be rewarding the biggest football achievements this weekend by airdropping beer from its new helicopter delivery service.
The official Bud Chopper will be on standby throughout the Third Round of the Emirates FA Cup ready to airdrop a Budweiser beer delivery to the fans of the team, who, against all odds, beat their tough competitors or put up the biggest fight.
To help celebrate these underdog achievements, Budweiser has called on FA Cup winner David James to help them deliver thousands of bottles of free beer to the hometowns of The Emirates FA Cup’s lower-league teams.
The Bud Chopper will deliver a celebratory beer drop so fans can raise a Bud to the lower-league team who defeats their higher-ranking competitor. If no underdog victories take place, Budweiser will make the executive decision to reward the fans of the team that played the hardest on the pitch, or where the fans’ loyal support came through strongest.
On Sunday 8 January, David James and the Budweiser team will be ready and waiting to take off from London’s Biggin Hill Airport to make their way to the home stadium of the most successful lower-league team playing in the Third Round. David James could be delivering Budweiser to Plymouth Argyle, for their match against Liverpool, or maybe Stourbridge FC, if they defeat Wycombe Wanderers FC.
“The Third Round is an incredibly exciting and unpredictable stage in The Emirates FA Cup no matter how big your team is or what league you’re in,” said FA Cup winner David James. “It’s a privilege to be able to work with Budweiser to reward the commitment and passion of all underdog teams this weekend, and celebrate the unwavering support of football fans across the UK. This Bud’s for you.”
Steph Okell, marketing manager, Budweiser UK, added: “At Budweiser, we’re proud to be the Official Beer of The Emirates FA Cup, and celebrate great moments of ambition, unwavering belief and commitment. We think celebrating the underdog victories in the Third Round is the ultimate expression of this and is worth raising a Bud to. When the underdog defies all the odds, this is the beer we’ll drink – it’s going to be epic!”
Stay up-to-date with the Bud Chopper’s journey via Budweiser’s social channels (@BudweiserUK).