Casual diners are more likely to go to a restaurant offering healthy menu options, according to new research.
Research by One Poll in collaboration with Nestlé Professional, which marks the launch of a new BuzzBites Good Food, Good Life report, found that over half of casual diners (56%) and over two thirds (69%) would like to see more fresh and healthy choices.
The report, available on the Nestlé Professional website, challenges misconceptions about healthy food lacking taste, with half of diners (50%) finding healthier menu choices to be just as tasty and appealing as other options.
Paul Lumley, brand and communications manager for Nestlé Professional said: “The Casual Dining industry is changing, and fast. Consumer trends are fast paced and businesses need to be able to flex and adapt to keep up. At Nestlé Professional, we are moving to become a catalyst for change. Working with the whole industry, we are creating opportunities for better practice and better learning through more effective collaboration.”
Lucy Jones, spokesperson for the British Dietetic Association said: “For me, good food isn’t about putting a label on something. Eating well doesn’t have to mean excluding certain foods or following a specific diet; it’s all a question of balance.
“The new research shows we are seeing a fast-growing consumer appetite for healthier products, dishes and ideas, and for the Casual Dining industry there is a huge precedence to meet this demand – to provide healthier menu options and clearer choices.
“However, this needn’t be daunting. It’s about getting the foundations right. With a bit of innovation and creativity, creating a ‘better’ menu is achievable.”
The report also found that:
Going small: 44% of diners would like to have the option of a small portion size
Counting calories: More than a third (37%) would like to see clearer calorie labeling on menus
Battle of the sexes: Women are driving the healthy food revolution, with 61% more willing to go to a restaurant offering healthy menu options as opposed to 50% of men
To download a copy of BuzzBites Good Food, Good Life by Nestlé Professional, go to www.nestleprofessional.co.uk/buzzbitesnhw