Aviko launches new search for Britain’s best breakfast

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Bars, pubs and restaurants are to compete for the title of the nation’s best breakfast in a contest run by foodservice supplier Aviko.

Its popular Great British Breakfast competition has returned, offering the prize of £500 in cash, free publicity and a month’s supply of its hash browns and hash brown bites.

To enter operators and chefs need to visit www.greatbritishbreakfast.co.uk and share – in no more than 50 words – what it is that makes their breakfast great, with the deadline of midnight on November 30.

Mohammed Essa, general manager UK and Ireland for Aviko, said: “From burritos and American waffles to pizza, breakfast has become one of our most innovative markets.

“The classic English breakfast will always have its place on menus but with the growing influence of global trends, combined with it becoming an all-day dining occasion – thanks to the popularity of brunch and ‘brinner’ – there really are no limits when it comes to the most important meal of the day.

“With so much innovation we want to recognise the great work chefs are doing in our industry and celebrate the best.”

To inspire chefs, Aviko – a specialist in potato-based foods – has developed a selection of new recipes using its golden hash browns and hash brown bites including Spanish baked eggs and chorizo, a breakfast bruschetta with a twist, American pancakes with a hash brown, bacon and sausage and a breakfast pizza.

Mohammed added: “The great British breakfast will always remain our most popular breakfast option and hash browns are high on the list of favourites with 70% of people stating they are an essential part of any breakfast.

“Research also shows that 80% of people will pay 50p more for a breakfast that includes hash browns – making them a profitable addition to menus.

“As the chef’s potato partner we want to help make breakfasts great with quality products and inspiring recipes. The beauty of hash browns is that they are incredibly versatile. Our new recipes show how you can take this popular breakfast item and tap into a whole host of global trends that are shaping today’s menus.”

Aviko provides video demonstrations and a downloadable Great British Breakfast Recipe Book for free at www.greatbritishbreakfast.co.uk.

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