A new mobile bar business makes its debut this month when Bar on a Bike serves up quirky cocktails with jelly beans at the Feast festival in south London.
The vintage tricycle has been “upcycled” into a bar by husband-and-wife team Simon and Pam Badham who have backgrounds in events, festivals, bars, marketing and PR.
Bar on a Bike’s first outing will be at Feast in Battersea Park from August 15 to 17 where they will be serving summer drinks such as a Vimto Mojito accompanied by jelly beans from Jelly Belly UK.
Victoria Barclay of Jelly Belly UK said: “Flavour and flavour combining is at the centre, you could say the heart, of Jelly Belly jelly beans. As this is absolutely also the case for Bar on a Bike, we’re delighted to be joining forces with them so as to extend the great flavour adventure.”
Bar on a Bike will be attending various UK food and drink festivals in 2014 and 2015 and is available for private hire throughout the UK.
Simon has worked in the events industry for over 10 years, working on events from the Spanish Balearics festivals for 45,000 people to working with brands and managing experiential activity across the UK.
Pam has over 10 years’ experience in PR and marketing, mainly in exhibitions and, like her husband, she has worked in bars.
She said: “We both love experimenting with new ideas and concepts and realised that no one has yet, to the best of my knowledge, used jelly beans to enhance the flavour of cocktails and so we set about putting the idea into practice and started mixing drinks and trying them with different jelly beans.
“We approached Jelly Belly UK with the idea and they absolutely loved it. They have officially partnered with us for our launch and we hope to be working with them on many more events in the future.
“The beauty of Bar on a Bike is that the concept is entirely adaptable. We can make any type of drinks for various events and pair them with jelly beans which add something a bit extra.”
Simon added: “I’ve always had a passion for designing things and Bar on a Bike gives us the opportunity to do a little bit of what we love doing best.
“There is a huge market out there for new and innovative event ideas and we hope that our bar will make its way into weddings, corporate events and various other festivals throughout the UK.”
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