Coffee liqueur Kahlúa will be donating 10p from every Espresso Martini sold in venues involved in UK Coffee Week to Project Waterfall.
Now in its 7th year, UK Coffee Week is a nationwide fundraising campaign that takes place in thousands of coffee shops across the country. All donations received throughout the week will go to Project Waterfall, an initiative dedicated to bringing clean water facilities to coffee-growing communities.
Adam Boita, head of marketing at Pernod Ricard UK, said: “46% of consumers are drinking coffee flavoured cocktails and the Espresso Martini is rapidly increasing in popularity as one of the top five rising cocktails. We hope to inspire bartenders to get involved with this great initiative to not only support Project Waterfall, but to tap into this growing category opportunity.”
Kahlúa is urging bartenders to continue to drive the growing popularity of the Espresso Martini, the ninth bestselling cocktail in the on-trade, by signing up and getting involved with the project.
“It can take up to six years to get the perfect coffee beans for our liqueur, that’s a lot of hard work and devotion from our growers in Veracruz,” Adam added. “We are delighted to be sponsoring the excellent UK Coffee Week initiative as it allows us to show our appreciation and give back to the coffee-growing communities which help to make Kahlúa what it is today.”
Meanwhile, The Bloomsbury Club Bar will be serving signature Irish Coffee from The Dead Rabbit, for one week only from April 10 to 16. Priced at £10, the Irish coffee will be exclusively available at The Bloomsbury Club Bar as a part of UK Coffee Week and the bar will be donating £2 from each coffee to Project Waterfall.
Mayfair’s Latin American restaurant and bar MNKY HSE has launched a trio of new cocktails in celebration of London coffee week. The Mezcal Espresso is a twist on the classic Espresso Martini and combines Jaral de Berrio mezcal shaken with Espresso, Kahlua, Mexican Mole Bitters & Vanilla Syrup dusted with dark chocolate and Rose dust.
Named after people who inhabit Ethiopia, northern Kenya and Somalia, the Oromo People mixes Don Julio Reposado tequila and fresh mint shaken with Espresso, Ancho chilli liqueur, fresh orange juice and chocolate and vanilla syrup resulting in spicy, bitter, sweet and fruity notes.
Chocoholics may want to try Fine Cognac Chocolate Coffee: Fine de Cognac Hennessy Stirred with Fair coffee Liqueur, chocolate brownie syrup and Aztec chocolate bitters. This cocktail is accompanied by dark chocolate chunks.
To support UK Coffee Week and help raise funds alongside Kahlúa, operators can visit: www.coffeeweekregistration.com/kahlua/register.
Kahlúa Espresso Martini
25ml Absolut Vodka
Pour all ingredients into a Boston shaker
Fine strain into a chilled martini glass
Garnish with three coffee beans