As the Wimbledon tennis tournament returns for another year, bars are delivering winning serves down the line to celebrate.
At GNH Bar at Great Northern Hotel in London, the Fred Perry cocktail is named after the British tennis legend of the 1930s and 1940s. The drink (pictured top) is served in a ball-like spherical glass with a refreshing mix of gin, cucumber, lemon and basil with sweet vanilla, strawberry and elderflower, all finished off with pepper cream. It is available for £9 throughout Wimbledon which runs from July 3 to 16.
At seafood brasserie Kensington Place in London, Andy Murray’s winning streak has inspired the Murray-Tini cocktail (pictured above). Available now until July 16, it combines unfiltered Belvedere vodka and Cointreau with lemon juice, Honeydew melon, Angostura bitters and mint, garnished with three pickled onions. It is priced at £9.75.
At The May Fair Hotel, the May Fair Bar is offering a full line-up of cocktails to celebrate Wimbledon until July 16 (pictured below). They open with The Perfect Serve, combining Pimm’s with orange curacao, Angostura bitters, strawberries and apple-cucumber foam. The Match Point cocktail is a mix of gin, Cointreau, Bénédictine, lemon juice and champagne, while Tea Time mixes gin with peach puree, lemon juice, simple syrup and black tea. The menu also includes The Royal Box, with vodka, St-Germain elderflower liqueur, orange bitter, cucumber slices and champagne, and the Centre Court made with sloe gin, Cocchi Americano and strawberries.
At Drake & Morgan’s bars around London, a classic Wimbledon treat is the basis of the Strawberries & Crème (pictured below). It combines Tanqueray gin, crème de fraise, lemon juice, egg white and fresh strawberries, priced £8.50. It is available now across all Drake & Morgan’s London sites until July 17.
Quintessential Brands has released a limited-edition variant for Bloom Gin in time for Wimbledon. Bloom Strawberry Cup is a rich, ruby-red spirit drink made with Bloom London Dry Gin and an infusion of strawberry flavourings, inspired by the brand’s signature G&T with quartered strawberries. The strawberry-coloured spirit can be drunk with lemonade, ginger ale or used as an ingredient in cocktails. The signature serve is Bloom Strawberry Cup and lemonade, mixed as a long drink, which lends itself to pitcher serves.
The bar team at the Sofitel London St James has created a cocktail inspired by the green lawns and yellow balls of championships’ courts. The Wimbledon cocktail (pictured below) combines Grand Marnier, gin, lemon juice, homemade mint syrup, orange bitters and egg white. It is available in the St James Bar, the restaurant and The Balcon’s new summer terrace, surrounded by foliage and shaded by parasols.
At All Star Lanes in Bayswater in London, Wimbledon is being celebrated with two sensory serves from head of drinks Sean Soon. The Grass Root & Seeds cocktail is a mix of Whitley Neill gin and JJ Whitley Elderflower gin with wheatgrass and refreshing cucumber and lemon bitters and egg white (pictured below). The alcohol-free Seedlip Spritz Mocktail features Seedlip Garden 108 non-alcoholic spirit, lemon juice, apple juice, wheat grass and cucumber, finished with a dash of refreshing soda. Available until July 16, the cocktails are not listed anywhere – they are only for those in the know at the Bayswater bar and bowling destination.
Copper Rivet Distillery in Chatham Kent has created a cocktail in honour of Wimbledon, playing with cannon balls instead of tennis balls, inspired by Upnor Castle which stands on the opposite bank of the river Medway and was once the largest gunpowder store in Britain. It is based on a line in Shakespeare’s Henry V in which the son of the King of France rudely sends King Henry tennis balls instead of the gold or the French land which he believed he was owed – triggering the battle of Agincourt where England was victorious. Head distiller Abhi Bhanik has mixed Copper Rivet’s Vela Vodka – well iced – with a hint of syrup, two drops of smoked bitters and a twist of lemon (pictured below).
At Wimbledon itself, the Sportsworld hospitality bar will be serving the Lawn Tennis Tonic, featuring The London Essence Co Classic Tonic – part of a new range of premium mixers.
Lawn Tennis Tonic
50ml Tanqueray No Ten gin
15ml Elderflower cordial
1 bottle The London Essence Co Classic Tonic
Garnish with a sprig of mint and 3 lime wedges
Pour the gin and elderflower cordial into a glass filled with ice and lime wedges. Top with London Essence Co Classic Tonic and garnish with a sprig of mint.
The official beer at Wimbledon will be Stella Artois, which has partnered The Championships for the fourth time. As well as a major marketing campaign, it sees the brand activate the partnership in the on-trade by helping bars and pubs to transform their outdoor spaces with the Stella Artois Mobile Bar. Complete with branded attire for staff and celebratory bunting for the space, the additional serving station provides greater service speed and enhanced consumer experience, allowing for greater sales.
AB InBev UK is also providing a variety of Boost Your Sales kits offering merchandise such as Stella Artois coasters and bunting, Stella Artois chalices, chalkboards and metal bar runners and promotional support such as Stella Artois-branded heaters and parasols, stacking stools, serve carriers and signage. Outlets that sign up to AB InBev’s Boost your Business can also get free Wi-Fi for guests through Beer Connect supplied by Evolve.
Tatiana Stadukhina, Stella Artois director Europe, said: “Stella Artois has become synonymous with The Championships, Wimbledon. Not only is it seen by on-trade consumers as their number-one favourite lager brand of choice, but from an on-trade perspective it is seen as the perfect accompaniment to watch the oldest and most prestigious tennis tournament in the world.
“We are really excited to bring back the bespoke The Championships, Wimbledon merchandise and chalices, which help to drive a sales uplift and are loved by consumers. Stella Artois is a favourite with consumers, so we hope this partnership with The Championships, Wimbledon will drum up even more excitement in the brand and further increase rate of sale throughout the country this summer.”
Updated July 4, 2017, with Sofitel and Copper Rivet cocktails.
Updated July 5, 2017, with All Star Lanes cocktail.
Updated July 7, 2017, with May Fair Bar cocktails.