Bars and drinks brands join forces for Edinburgh Cocktail Festival

0

Bars in Edinburgh are coming together with drinks brands throughout August for the inaugural Edinburgh Cocktail Festival.

The new event, with Diageo Reserve as its headline sponsor, opens today (August 4) and runs until August 28, coinciding with the Edinburgh Festival Fringe. Access is with a £15 wristband that lasts for the whole month.

It is being organised in Sibbald Walk in the New Waverley development, on Market Square just off the Royal Mile, by The Drink Cabinet in collaboration with Food + Flea Market.

It is open from midday to 10pm daily, with indoor and outdoor spaces filled with pop-up bars and street food stalls, with a programme of masterclasses, tastings and live entertainment.

Bars involved include world-class cocktail destination Bramble while Harry’s Bar & Grill has teamed up with Ginerosity Gin – both social enterprises. There will also be a central ECF Bar, hosted by The Drink Cabinet, serving up cocktails in the square.

As headline sponsor, Diageo Reserve’s World Class will invite consumers to enjoy a host of daily immersive events linked to its brands. Guests will be invited to tailor their own Bloody Mary at the Ketel One Vodka Kitchen, while the Tanqueray No Ten Gin Forest will give visitors the chance to forage herbs and botanicals to create a bespoke Tanqueray No Ten serve.

A #LoveScotch masterclass will guide consumers through how to make high-quality drinks at home by championing scotch as a versatile ingredient for cocktails. It will feature a classic Old Fashioned personalised to individual tastes, using a range of single malts and single grain whiskies, syrups, bitters and garnishes.

Nick Temperley, head of Diageo Reserve GB, said: “The Edinburgh Cocktail Festival will be a wonderful celebration of cocktail culture. At Diageo we are dedicated to working alongside great bartenders to create delicious drinks and memorable experiences and so it’s a fitting partnership for us to headline the month-long festival.”

Other brands involved include Chairman’s Reserve rum which will be bringing a tiki vibe with its mobile bar in a Morris Minor, specialising in Mai Tais. Raw soda company Jüs will be serving up cocktails and sodas at its own pop-up bar.

Fever-Tree is partnering with a variety of gin brands for its pop-up that will see its mixers used to create visitors’ ideal G&T. Cocktails with Old Pulteney whisky will be on the menu at The Old Pulteney Drifter – a pop-up shaped like a boat.

Copper Dog Whisky and Diageo’s Hop House 13 beer are joining forces in a large kennel-shaped bar, The DogHouse, promising to take beer and whisky pairing to a whole new level alongside a menu of whisky cocktails.

More information, including the schedule of events, at www.edinburghcocktailfest.com. To buy wristbands, visit https://www.eventbrite.com/e/edinburgh-cocktail-festival-tickets-35630704396.

Share.

Comments are closed.