Bars and pubs across the UK are to showcase an array of pink gin-based cocktails this Thursday for what has been declared the world’s first Pink Gin Day.
It is being organised for August 3 by the team behind Edgerton Pink Gin which has a distinctive pink tone created by the gin’s botanical ingredient of pomegranate.
Participating bars and pubs include Atlas in Manchester, The Fence Gate in Burnley in Lancashire, rooftop bar Radio at the ME Hotel in London, The Orkney Hotel in Kirkwall on the Orkney Islands, The Pheasant in Neenton in Shropshire, The Black Seal in Holyhead on Anglesey, Faces Kitchen & Bar in Chelmsford in Essex, Voltaire at the London The City Hotel and The London Gin Club in Soho.
Edgerton Pink Gin is also encouraging people generally to wear pink on August 3 and to get creative at home, crafting their own rose-tinted cocktails. This is supported by a partnership with online drinks retailer 31Dover.com which is offering a special discount on its website to everyone taking part in Pink Gin Day and buying a 70cl bottle of Edgerton Pink Gin.
Martin Edgerton Gill, the founder of Edgerton Pink Gin, said: “Whilst superb taste in a glass is key to the long-term success of a liquor brand, colour really works and has created a greater interest in the gin category. Pink Gin Day is a way for us to create a platform to showcase our craft and bring people together to enjoy our distinctive pink gin for a day.”
Launched in 2011 and distilled in London, Edgerton Pink Gin contains 15 botanicals including damiana, grains of paradise, savory, sweet orange peel, lemon peel, almond and nutmeg. As well as being perfect for a G&T, it works well in gin-based cocktails such as a Martini, Negroni and French 69.