Bartenders are being invited to submit designs for a new UK coin for Fernet-Branca’s global trade network for aficionados of the classic Italian herbal spirit.
Its UK distributor Hi-Spirits has issued the challenge, with a theme for the design of “what makes the UK bar scene so great?” A shortlist of coin designs will be voted on by the industry, and the winning design will be produced next year.
The Fernet-Branca Challenge Coins are carried by a select group of bartenders around the world, marking their membership of the exclusive Fernet-Branca Secret Society, which celebrates the brand’s heritage and versatility.
Dan Bolton, managing director of Hi-Spirits, said: “Fernet-Branca is hugely respected by bartenders, and the Challenge Coins are an important part of the international bartending community. We’re delighted to be giving UK bartenders the chance to design the 2018 UK coin.”
Designs should be for one side of the coin only and are limited to five colours. Bartenders have until 31 December 2017 to submit their ideas at www.Fernet-Branca.co.uk/coin, where full terms and conditions can also be found.
Entries will be shortlisted in January 2018 and voted on by the industry, with the winner announced in February.
Created in Milan in 1845 by Bernardino Branca, Fernet-Branca is a herbal spirit with a distinctive bitter flavour and is still made at the Fratelli Branca Distillerie in Milan to the closely-guarded original recipe.
Along with Fernet-Branca, Hi-Spirits distributes other speciality drinks from Fratelli Branca Distillerie in the UK including Branca Menta, Antica Formula, Punt e Mes, the Carpano vermouth range, and Caffè Borghetti.