Bath water is launched in bottles for on-trade

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Bath water has been bottled by three entrepreneurs and launched into the trade to satisfy demand for healthy, natural products.

Mark and Rachel Allen from the city of Bath have teamed up with Bath-based film producer Jonathan Willis to develop the new brand, Bath Water.

It is a pure, natural spring water drawn from organic land on the nearby Mendip Hills from where Bath’s famous thermal water originates. It has been filtered through ancient limestone vales and is bottled at source from an ancient spring.

Rachel said: “As proud Bathonians, we are really thrilled to be launching our refreshing spring water, which has been really well received by everyone we have presented it to in the trade.

“Our beautiful Unesco World Heritage city is internationally renowned for its water, so it’s totally mad that other parts of the UK draw their own dedicated spring waters, whilst our city of Bath, one of the UK’s most renowned spa cities, has no natural Bath spring water.

“It’s this gap in the market for a local, fresh and healthy water from Bath that we’re seeking to satisfy.”

Bath Water comes in 330ml and 750ml glass bottles in both still and sparkling varieties. It is also available in 500ml plastic bottles.

Mark added: “We want Bath Water to capture our passion for our city and locally sourced produce – to be ‘Bath in a bottle’.

“This is reflected in the values flowing through Bath Water. It’s authentic: we are continuing the tradition, started by Victorian entrepreneur JB Bowler, of providing a natural spring water, drawn from the original source of Bath’s spring water, from organic Mendip Hills land.

“It’s fun: Bath Water is an obvious play on words capturing the essence of leisure and fun for which Bath is renowned. Fun, the very essence of the city, to honour our local culture and history.

“Modern elegance: the elegant bottle label design takes you through a journey of Bath’s heritage, from the founder of Bath, King Bladud, and his pigs in 863BC, the Victorian entrepreneur JB Bowler and of course the most famous of Bath’s landmarks, the Royal Crescent.

“And purity: a refreshing pure spring water drawn from organic land for healthy hydration.”

Jonathan said: “Rachel, Mark and our respective families were having lunch last year and our idea was born. It’s nonsense that our beautiful heritage city of Bath, long-associated with water, does not have its very own brand of water. Until now that is!

“Victorian water bottling entrepreneur JB Bowler supplied Bath with water in 1864 and now we are continuing this tradition with Bath Water, with the original source of Bath’s water, a pure and refreshing spring water, which tastes great.”

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