The latest annual Beefeater MIXLDN competition is now open for entries, calling for cocktails that best encapsulate the spirit of the city that the bartender lives in.
Now in its seventh year, the competition for Beefeater Gin is running in over 30 countries including the UK, with the prize of a chance to create your own gin at the distillery in Kennington, London, with master distiller Desmond Payne.
To enter, bartenders are asked to create a new cocktail that best encapsulates the spirit of the city they live in using Beefeater Dry or Beefeater 24.
Entrants need to submit a cocktail recipe concept and its inspiration via the Beefeater MIXLDN website at www.beefeatermixldn.com before August 31, 2017.
A selection of bartenders will be invited to the national final to demonstrate their concept to both local and international gin experts including Beefeater global brand ambassadors Sebastian Hamilton-Mudge and Sumaiyah Connolly.
Sumaiyah said: “As my first year as global brand ambassador, I’m incredibly excited to announce the return of MIXLDN. It’s a competition in which I’ve been involved in the past when I was working with bartenders in Cape Town, South Africa.
“Bartenders love it because MIXLDN goes against the grain and has always done things a little differently whilst maintaining its credibility since its beginning.
“A roll call of the six brilliant, previous champions alone, shows you the calibre of talent involved from around the world. I can’t wait to see what this year has in store from the world of bartending.”