Belvedere seeks best-designed cocktails in bar competition

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Nine bars around London are vying to win a competition run by Belvedere Vodka to find the best cocktail based on both quality and design.

Inspired by the brand name meaning “beautiful to see” in Italian, the Grain to Glass competition called on them to bring to life their cocktail through a vessel that would tell the story of their bar.

It aims to highlight how every element of Belvedere Vodka is sourced and produced in Poland, from the rye grain to the glass bottles. The nine contenders went on the same journey, creating a cocktail glass or cup from scratch with a unique characterful drink inside.

The entries needed to be beautiful and tailored to their venue and service style and also reflecting Belvedere’s core values of looking and tasting good.

The cocktails are all available in the bars now, with final judging taking place on April 10 when contestants will be judged on aesthetic, taste and sales of the cocktails.

The participating bars and bartenders are:

Davide Arcucci from Quaglino’s
Sergio Leanza from Nine Lives
Dan Priseman from Stillwater
Samet Ali from the Nightjar
Kelley Hill from Reverend JW Simpson
Christopher Stock from Rumpus Room
Joseph Hall from Satan’s Whiskers
Rich Hunt from Mint Gun Club
Enza de Luca from Oriole.

Belvedere brand ambassador Mark Tracey said: “Belvedere Vodka is extremely passionate about its heritage and provenance. We are very proud of producing and sourcing every single element of our bottles in Poland, from grain to glass.

“We wanted to give the opportunity to the bars to enjoy the pride of owning the same process by allowing them to start their own grain to glass journey. It’s inspiring to see how different each bartender’s designs have been.”

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