Black Sheep Brewery in North Yorkshire has launched its first-ever lager since it was founded 25 years ago.
The premium small-batch 54 Degrees North has been created in homage to Black Sheep’s hometown of Masham and where it sits on the longitude line on maps.
At 4.5% ABV, 54 Degrees North is brewed using German Pilsner malt together with Magnum and Polaris hops, as well as the classic German aroma hop, Tettnang. Devised by Black Sheep’s creative brewing team, it also uses the brewery’s own yeast strain and pure water from the Yorkshire Dales.
54 Degrees North is top fermented using Black Sheep’s Yorkshire Square fermenters in Masham, then lagered for a month to intensify the crisp, clean finish.
It is available in 30-litre kegs, supported by 54 Degrees North branded glassware, dripmats, keg lenses and PVC bar runners.
It has been launched as the “premium lager of choice for adventurous beer drinkers” as well as appealing to cask ale drinkers, with 56% of cask drinkers reported to have drunk a lager in the past three months, according to the latest Cask Report.
The lager has been officially endorsed by leading British mountaineer and explorer, Alan Hinkes, who is the only Briton to have climbed all 14 of the world’s 8,000-metre peaks.
Jo Theakston, sales and marketing director at Black Sheep Brewery, said: “This is a ground-breaking occasion for Black Sheep as we look to the future by delivering an adventurous, refreshing premium lager to UK beer drinkers.
“54 Degrees North is the first Black Sheep lager to be launched in our 25-year history and is another cause for celebration in our anniversary year.
“54 Degrees North exemplifies the Black Sheep story and adventure perfectly, and crucially pays tribute to our hometown that has been the source of all of our independent brewing history.
“We are introducing pioneering beer to the market that brings our brewing expertise and heritage together, which we believe can become the premium lager choice for fans of Black Sheep and drinkers curious to try something new from us. We are excited by 54 Degrees North’s potential.
“It was only fitting to call on one of the UK’s leading adventurers to help us launch 54 Degrees North, and we are grateful to Alan for his support in this defining moment for the brewery.”