Bud Light is officially landing in the UK this week to meet the growing demand from beer fans to see the brand come to British shores.
Representing the biggest ever brand launch by AB InBev UK, the UK launch of Bud Light should appeal to a new generation of consumers, including younger demographics with evolving alcohol preferences.
Brewed to 3.5% ABV for the UK using the Beechwood Aging process, Bud Light is a premium light lager delivering a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish.
The product will be offered on draught across the nation’s pubs, bars and restaurants and the launch will be supported by a fully integrated multi-million-pound marketing campaign with a major focus on sampling to encourage both initial and repeat purchasing.
Nick Robinson, AB InBev marketing director for the UK and Ireland, said: “Our intention is to inject energy and excitement into the UK beer category and we believe Bud Light is perfectly placed to do so by responding to the evolving preferences of today’s consumer.
“Our research shows that younger drinkers in particular want a beer with a lighter taste, fewer calories and lower ABV – all things that Bud Light delivers as a standalone, premium light alternative.
“It is the most popular beer brand in the USA and is vastly popular amongst drinking-age millennials, who view it as the leading lager to accompany relaxation and bonding. A high proportion of UK consumers are already aware of Bud Light and its success stateside, and we are frequently asked when it will be made available here.”