Carling Premier has been given a distribution boost in recognition of fans’ love for the lager and will now be widely available across both the on and off-trade.
Carling Premier is a 4.7% ABV smooth nitrogenated lager, golden in colour with a creamy head. The lager has a balanced and refreshing taste and is sold on draught and in cans with a nitrogen widget to produce the smooth effect.
The premium lager complements the existing Carling portfolio, including Original Lager, Citrus Twist, Apple Cider and Black Fruits Cider – creating a premium option within the Carling range.
The re-launch of Carling Premier will be supported by new on trade assets, including a new T-bar design, a glass re-skin and other POS material, available from May 2017.
Jim Shearer, Carling brand director, said: “The lager has always had a loyal following of drinkers, who have a latent love for the product and were eager for it to be available more widely, so we’re excited to be able to increase its presence in the UK.
“For us, re-launching Carling Premier now makes perfect sense. Not only does the launch tie in with our partnership with the Premier League, but also at a time where many consumers are looking for something more premium.”