Carlsberg launches new dispense system to improve beer quality

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Carlsberg UK has launched a new dispense system developed to improve beer quality and consumer experience as well as saving time and reducing cost for licensees.

The Carlsberg Quality Dispense System (CQDS) provides a fully enclosed environment from “keg to glass”, helping to ensure every pint is delivered consistently and to a perfect standard of quality.

The system operates by chilling the beer down to a consistent temperature as soon as it leaves the keg, and then keeping it cool throughout its journey from the keg to the glass.

The benefits of the system include improved product quality, consistent dispense temperature, reduced line cleaning wastage and labour costs, improved rate of sale and improved yield per keg.

Per Svendsen, Carlsberg vice president for the on-trade, said: “This system is a significant innovation for both Carlsberg UK and the UK on-trade, and it will help to ensure that our customers are able to serve the perfect pint every time, through enhanced product quality at the point of sale, as well as reducing their own costs.

“We know it can improve overall customer satisfaction and consumer experience, and consumers are more likely to return to a premise where they know they’ll get a great-quality pint, every time.”

The new system, which forms part of Carlsberg UK’s strategy to focus on brewing and selling a premium range of beers, was carefully developed and successfully piloted among a limited number of customers ahead of its release it into the UK on-trade.

Carlsberg customer Michael Lewis said: “I have used many so-called money-saving dispense systems over the years so was a little cynical when I had the CQDS installed at The Valley, Anglesey.

“Since then it has lived up to its name, thanks to the quality of the product, the quality of dispense, and the ease of use and maintenance.

“With the consistency of the perfect pour every time, savings and profitability have shown instantly. In the first eight weeks I have saved a considerable amount through the reduced wastage of pouring and line cleaning, and the added bonus of increased sales through the quality of product.”

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