A look ahead at this year’s London Cocktail Week, running from October 3 to 9
London Cocktail Week is back. Returning for the seventh year running, it will take over the city from October 3 to 9 with pop-up bars, promotions, tastings and other events. Aimed mainly at consumers, it also offers cocktail competitions and special events just for bartenders and the rest of the trade.
At the heart of the celebration will be the Central London Hub in Glasshouse Street near Piccadilly Circus and a Cocktail Village in Old Spitalfields Market, hosting 40 pop-up bars, trucks and even bicycles from the biggest names in drinks. Highlights will include the tropical Miami-inspired Bacardí Rum Bar and the Tia Maria + Coffee Project featuring baristas alongside bartenders.
The New Orleans-inspired Southern Comfort Chicken Stop will be popping up in Spitalfields, offering Southern Comfort cocktails and Southern fried chicken. Also from distributor Hi-Spirits will be the Buffalo Bourbon Empire pop-up, which is returning for another year, this time at Hackney House. It will spotlight six exclusive Buffalo Trace cocktails created by leading London venues including The Vaults of Milroy’s, Barbecoa, Basement Sate, Blessings, Mash and The Four Sisters.
In the Cocktail Village, The Drink.UpLondon Bar will be offering a menu of eight classic cocktails based on an “iconic” serve from some of the capital’s best bars. Drinks will be £5 for people wearing official wristbands which also allow them to get special cocktails for £5 at many of the pop-ups as well as 200 participating bars all over London plus access to exclusive parties and pop-ups. These London Cocktail Week Festival Passes are available from the hubs and at www.drinkup.london.
Another highlight will be the World Class House from premium spirits specialist Diageo Reserve, running throughout the week in Glasshouse Street, off Piccadilly Circus, featuring brands such as Tanqueray No Ten gin and Ketel One vodka. Described as a “multi-storey immersive townhouse”, it will be staffed by leading bartenders and will feature workshops, master classes and menus exploring the latest in cocktails. Click here for more details.
Other events already announced include nightly boat parties on Regent’s Canal with Ladies & Gentlemen bar, tastings of The Pirate’s Grog range and Espresso Rumtini master classes at the Department of Coffee and Social Affairs, and the Sailor Jerry tattoo shop at Cloak & Dagger Tattoo Parlour. The UK finals of the Sidecar by Merlet and the Monin Cup bartender competitions will also take place that week. Trade events include Bike Polo with Bulldog Gin and Brompton Bikes featuring 16 bar teams.
“Having attracted more than 20,000 wristband wearers and 40,000 visitors last year, London Cocktail Week continues to be the biggest cocktail festival of its kind in the world,” adds festival director Siobhan Payne from organiser Drink.UpLondon. “We love creating the most unique and exciting opportunity for thousands of cocktail lovers to taste and learn about new drinks and visit great bars they’ve never been to before.”
For Barmagazine.co.uk’s news feed on London Cocktail Week, click here.
For more information and details of events and bars taking part, visit www.drinkup.london.