Chambord, the premium French black raspberry liqueur from Bacardi Brown-Forman Brands (BBFB), will be helping consumers at All Bar One celebrate this Easter with three Chambord and chocolate cocktails.
Aptly named Choctails, these serves are blended with Chambord, chocolate and a selection of complementary spirits to create the Chambord Easter Egg, Chocolate Egg-spresso and the Rum & Raspberry.
Each cocktail is wrapped in a bespoke Chambord-branded foil to make them look a little bit like Easter eggs and will be available from April 3 to 17.
Crispin Stephens, head of commercial planning and activation for BBFB, said: “The Easter bank holiday is increasingly becoming a key commercial opportunity for the on-trade as people spend their extra days off socialising with friends and family.
“To really elevate this occasion, we have collaborated with All Bar One to create these delicious and unique Choctails, which will be available throughout the Easter period.
“We’re incredibly excited about this partnership as Easter is one of Chambord’s peak trading periods. We also know that our target audience is constantly looking for experiences that will elevate the moment and offer them something different and creative – the Choctails provide exactly that.
“The serves demonstrate Chambord’s versatility in a wide range of cocktails and simple serves. Chambord can very easily upgrade a simple glass of fizz into the gross profit-boosting Chambord Royale, right through to more complex and decadent creations.”