Cornish spiced rum seeks growth through deal with UK distributor

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The founders of the Rum & Crab Shack in St Ives in Cornwall have joined forces with Halewood Wines & Spirits to build sales of their small-batch spiced rum, Dead Man’s Fingers.

After launching the rum in 2015, they have sold it to Halewood for an undisclosed sum as the next step in driving growth in both the on- and off-trade.

Dead Man’s Fingers Spiced Cornish Rum is a blend of Caribbean rums, with a very smooth taste and notes of saffron cake, sweet Pedro Ximénez sherry ice cream, caramel, vanilla, cinnamon, nutmeg and orange.

Neythan Hayes, founder of Dead Man’s Fingers, said: “We believe we’ve produced a liquid that is as good as any established or contemporary spiced rum out there. While we have achieved success to date through a handful of on- and off-trade listings, Halewood’s distribution structure will drive growth and allow more people to enjoy it as much as we do – this is what we’re really excited about.”

Dead Man’s Fingers becomes the fourth brand in Halewood’s premium rum portfolio, which also includes Rum Sixty-Six, Liverpool Rum and Sadler’s Peaky Blinder Spiced Rum.

Stewart Hainsworth, group chief executive at Halewood Wines & Spirits, said: “Our business strategy of investing in premium artisanal spirits is paying huge dividends. We place great importance on the authenticity and quality of the brands.”

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