Demand for gluten-free food continues to grow, new research reveals

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Nearly half of people are more likely to choose a place to eat if it offers gluten-free dishes, according to new research from foodservice specialist Aviko.

Despite the introduction of more gluten-free dishes on menus, demand is still outstripping supply with the survey revealing that 62% of consumers believe that operators are still not doing enough to cater for gluten intolerances out-of-home.

Aviko, who specialises in potato products, has created the “Gluten Free Heroes” campaign which encourages chefs, caterers and operators to look at ways their menus can be updated to meet demand and widen their appeal with consumers.

Its website provides tips for caterers and recipes including slow-roasted lamb with honey, figs and cream and cheese gratin, as well as snacks such as fries with spicy bean and guacamole topping and hash brown croque madame.

According to separate research carried out by bakery products supplier Almondy, one in three consumers have bought a gluten-free cake over the past year, rising to 41% among millennials. It found the demand for gluten-free cake options has reached a new high with more than half of all UK adults wanting to see more available to buy.

Almondy’s range of gluten-free cakes includes Almondy Cake with Toblerone, Almondy Cake with Daim (pictured), the Caramel & Peanuts variety, as well as Chocolate Cake with Roasted Almonds which is both gluten and lactose-free.

Madeleine Ahlström, brand manager for Almondy, said: “Our survey reveals that there is continued high demand for free-from food with 28% of consumers revealing they have purchased a free-from product in the last year.

“Despite only 13% of consumers saying they actually have a food intolerance – rising to 17% amongst 18-34’s – what our research highlights is that consumers and in particular millennials are increasingly looking to buy free-from foods as part of a lifestyle choice.”

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