The story of iconic drinks brand Campari is told in a touring art exhibition that is making its debut in London this autumn. Galleria Campari can be found until December 31 at Searcys’ restaurant Osteria at the Barbican, showcasing artistic works created by well-known international artists dating back to 1913.
They range from Marcello Nizzoli, creator of a Post-Cubist Campari poster from 1926, to Leonetto Cappiello’s original 1921 piece “Spiritello” (pictured below) – one of the most innovative creators of advertising art. It will also include a poster created by Bruno Munari in 1964 for the inauguration of Milan’s first metropolitan line – part of the permanent collection at the Museum of Modern Art (MoMA) in New York City.
Pietro Mattioni (pictured top), managing director of Campari UK, says: “Celebrating the 155-years-old history of Campari, the heritage brand in our portfolio, visitors will be able to witness the Italian style and rich artwork of this iconic brand.”
To accompany the art, guests can enjoy a flight of Negronis or the Spiritello cocktail which is made with Campari, prosecco and blood orange in homage to Cappiello’s artwork. Michelin-starred chef Anthony Demetre has designed a bespoke tasting menu with an emphasis on seasonality and Italian produce.
Galleria Campari was inaugurated in 2010, on the brand’s 150th anniversary, within the Palazzino Liberty building, which dates back to 1904, in Sesto San Giovanni, north of Milan. The building was the first industrial production facility created by Davide Campari, son of founder Gaspare Campari, and has been the location of the Gruppo Campari headquarters since 2009.
Galleria Campari, Osteria by Searcys, Level 2, Barbican Centre, Silk Street, London EC2Y 8DS