Get ready to celebrate with the return of World Nutella Day

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Recipes and promotional materials are being offered to bars, pubs and restaurants looking to take part in World Nutella Day on February 5.

Now in its 11th year, the day is backed by Ferrero Foodservice as a way to champion the popular hazelnut and cocoa spread, providing inspiration and marketing tools via www.ferrerofoodservice.com.

Operators can download high-impact posters to advertise their involvement in the day and also find a host of recipes such as mini-pancakes with Nutella and fruit, Top O’ the Morning trifle parfait with Nutella and mini-sandwiches with Nutella and strawberries.

Zareen Deboo, foodservice channel operations manager at Ferrero UK & Ireland, said: “Since the first jar in 1964, consumers have fallen in love with Nutella and it is now an established part of breakfast menus and worthy of its own dedicated day.

“Nutella fans continue to be inspired by the nation’s favourite spread and make World Nutella Day bigger and better each year, giving caterers a golden opportunity to increase sales.

“A huge number of cafes, hotels and restaurants across the UK took part last year which is why we have created the hub on the website to help you get the most out of 5th February 2018.

“With seven out of 10 people expecting to see Nutella on menus, we want to help our valued customers get the most out of the day and benefit from its popularity throughout the year.”

The Nutella foodservice range includes the best-selling 15g single-serve portion pack, the premium 25g mini jars and the practical 3kg tub for back-of-house.

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