Sunglasses crafted from whisky casks are being launched this week at a pop-up bar in London for Glenmorangie whisky.
The scotch whisky brand has teamed up with British company Finlay & Co which specialises in wooden-framed sunglasses. The new designs have been made to display the wood’s unique grain and natural finish.
Finlay & Co has worked with American oak casks only ever used twice to age Glenmorangie Original for 10 years. Each pair will be numbered and have the option to be personally engraved.
They are being launched at the Glenmorangie Beyond the Cask Pop-Up Bar that opens on March 3 to the public at 15 Bateman Street in Soho, London. It runs until March 12, excluding Sunday March 6, open from 5pm to 11.30pm. Above is a computer-generated image of how it will look.
The bar will allow visitors to taste whiskies including drams from Glenmorangie’s Extra Matured Range and the latest Private Edition expression, Milsean. The pop-up will also include The Vault which will host food and whisky pairings with expressions from Glenmorangie’s Prestige range, 18 Year Old, 25 Year Old and Signet.
The exclusive Glenmorangie 1963 and Pride 1978 will be on offer by the dram – it will be the only location in the world where guests will be able to enjoy 1963 by the dram.
The pop-up bar will also serve specially created cocktails such as the Smoke & Mirrors, made with Glenmorangie Quinta Ruban, wood-smoked Hojisha tea, and blackberry and raspberry shrub, finished with a touch of Antica Formula sweet vermouth.
Another cocktail will be the Sweet Sixteen, named after the legendary Highland whisky-makers who have carried Glenmorangie’s secrets down the generations. It combines Glenmorangie Lasanta with hazelnut-infused dry vermouth, honey and pear eau de vie, Campari, and camomile bitters, aged in a barrel for 16 weeks.
Dr Bill Lumsden, Glenmorangie’s director of distilling and whisky creation, said: “This is a wonderful collaboration between two brands with a deep connection to wood and who share a similar ethos of being unnecessarily well made.
“Time, care and respect for the wood used in our casks, as well as the fact that we only use our casks twice, gives Glenmorangie Original its unique character.
“We are delighted to celebrate our own ethos of craftsmanship with a British company which thinks the same way we do by creating these memorable sunglasses.”
David Lochhead, managing director of Finlay & Co, added: “The appreciation of wood is really central both to Finlay & Co and to Glenmorangie. For this collaboration we were excited to give each cask a new step in its story.
“There is a real beauty to the American oak that Glenmorangie use for their casks. It’s a thrill to strip this wood down and reveal the unique grain on every individual pair.”
Finlay & Co.’s Glenmorangie sunglasses are priced at £300 and go on sale online from March 1 at finlayandco.com.