Cornish cider maker Healeys has launched a more sessionable lower-alcohol version of its popular Rattler in the new format of a can.
Available in 330ml cans, the Rattler Cornish Cloudy Cyder has ABV of 4.8% as opposed to the 6% of original Rattler in bottles and on draught.
Launched into both the off- and on-trade, it follows demand from the brand’s fans for a lower-alcohol cider in a smaller format and is the first time Healeys has used cans.
Joe Healey, commercial director at Healeys Cornish Cyder Farm, said: “It’s really exciting to now have Rattler available in can format. We have a unique brand with a strong fan following especially in the south-west so we are expecting a great response.
“We know consumers love Rattler’s biting refreshment so NPD has focused on making Cornish Cloudy Cyder convenient for everyone to enjoy.
“Rattler Original 6% will always be a popular choice. However, the new lower-alcohol cans provide a key point of difference in the range.”