A new look has been introduced across Innis & Gunn’s core range of craft beers alongside a new rum barrel-aged beer.
The new packaging unifies the Scottish brewer’s core barrel-aged and craft brewed beers, with the 100% bourbon barrel-aged Original beer leading the relaunch.
Along with Innis & Gunn Lager, Gunnpowder IPA and Session IPA in the core range, it has introduced a new rum barrel-aged beer with the name Blood Red Sky, replacing the previous Rum Finish in the line-up.
It has been aged using 100% Jamaican rum barrel pieces, taking inspiration for its name from the Caribbean home of the barrels.
It uses the “barrel into beer” method developed by Innis & Gunn where barrels are broken down into pieces that are toasted to develop a spectrum of aroma and flavour elements.
The brewer, based in Perth, also uses the traditional “beer into barrel” method for its small-batch limited edition range.
The new packaging design takes its cues from the success of Innis & Gunn Lager, which when launched in 2015 first introduced the distinctive swirl design to the Innis & Gunn brand.
Having proved a hit with consumers, the design was developed to give a contemporary and consistent identity across the core range while communicating the distinctive styles and characteristics of each individual beer.
The re-design goes across all bottle, can and draught formats as well as new glassware and point-of-sale materials, giving the brand greater visibility and standout on shelf and in bar.
Founder and master brewer Dougal Gunn Sharp said: “First and foremost our mission is to push the boundaries of craft beer, to keep evolving and developing new ideas and techniques. I’m enormously proud of our commitment to quality and innovation, resulting in our new unique barrel into beer method of barrel-ageing.
“This puts Innis & Gunn in the privileged position of being able to amplify the flavour in our beer using both traditional and modern techniques. We are already looking ahead to our 15th year anniversary in 2018 with some very exciting beers lined up to showcase the possibilities of barrel-ageing beer.
“The new look for Innis & Gunn in store and in bar is designed to share our story and craft credentials with consumers, reflecting our unique position at the centre of craft brewing tradition and innovation.”
The new packaging follows significant growth in the business over the past 18 months, including investment from leading consumer goods private equity firm, L Catterton, to support ambitious growth opportunities in the UK and internationally.
Innis & Gunn is also running a UK-wide competition, “Imagine & Gunn”, calling for ideas for a creative new limited-edition barrel-aged beer. The winner will be invited to brew their beer with Dougal at the brewery for a UK launch in summer 2018. Entries must be submitted via www.innisandgunn.com before midnight on Wednesday November 15.