New categories have been introduced in the International Wine and Spirit Competition (IWSC) to find the world’s best Bloody Mary and best gin and tonic.
The organisers have teamed up with two leading soft drinks brands for the two new awards, spiced tomato juice Big Tom and premium mixer Fever-Tree.
The categories are open to all vodka and gin producers who have entered this year’s IWSC. Their introduction follows a 50% increase in gin entries in last year’s competition.
The products will be mixed either into a Bloody Mary or with tonic and judged by a panel headed by Ivan Dixon, wine and spirits buyer at Harvey Nichols.
The deadline for all spirit entries in the IWSC is May 15, with results announced in July at the IWSC Spirits Tasting. Also newly launched for 2015 is a spirits packaging category.
IWSC general manager Ewan Lacey said: “We are really excited to have teamed up with Fever-Tree and Big Tom to find the world’s best gin and tonic and Bloody Mary.
“Consumers are demanding the best-quality cocktails and ingredients used in them. We can’t wait to discover the world’s best.”
The competition is now open for entries online at www.iwsc.net.
The IWSC, founded in 1969, promotes the quality and excellence of the world’s best wines, spirits and liqueurs. All entries are blind-tasted in groups divided by variety, region and vintage as necessary. The 2015 Annual Awards Banquet will be held on November 26 at Guildhall in the City of London.