La Fée challenges premium absinthes with new recipe

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la fee parisienneA change in the recipe for La Fée Absinthe Parisienne sets a new standard for premium absinthes, according to the brand’s founder George Rowley.

The level of grand wormwood in the distillation has been increased by 60 per cent and the green and star anise have been slightly softened, allowing more delicate herbs such as fennel, coriander and hyssop to emerge. The ABV remains at 68 per cent.

Importantly, the natural colour of the Absinthe Verte is now obtained solely through the maceration of herbs in spirit, naturally releasing chlorophyll. Many other green absinthes add colouring because chlorophyll loses its colour if left in natural light.

However, La Fée has created a unique new bottle coated with a special UV inhibitor to protect the liquid against sunlight. It also now has a higher-quality heavyweight label with hot foiling.

George said: “We’re thrilled to have evolved Parisienne to the next level – a standard we would like to see across the premium absinthe category – and developed a UV-protective bottle to protect the fragile spirit.

“The Parisienne will sit alongside our Absinthe Blanche and the XS range to now offer four absinthes made with 100 per cent natural ingredients.”

Nick Barker, La Fée brand manager at UK distributor Cellar Trends, added: “We believe the release of La Fée’s all-natural Absinthe Parisienne will raise the bar of the premium absinthe category across the UK – and globally later this year.”

The new recipe was again developed in collaboration with Marie-Claude Delahaye, founder and curator of the French Absinthe Museum. She said: “La Fée Absinthe Parisienne is an excellent example of an all-natural absinthe and I’m delighted that La Fée will be offering the international market the new recipe.”

La Fée Absinthe Parisienne was launched by George in 2000, the first absinthe to be distilled in France since the 1915 ban.

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