It has announced it is to invest a total of £10million in 37 bars – over half of its estate – by May 2014. It will follow this year’s £7million programme to invest in 26 of the 66 venues.
To support the so-called Evolution programme, Inventive Leisure has promoted Godfrey Russell, currently development manager on the property team, to director of property.
Russell and his team have been instrumental in the successful delivery of the Evolution programme, ensuring it continues to be on time and budget. Before joining Inventive Leisure 16 years ago, Russell was general manager within the leisure division at Housing Projects.
Kate Eastwood, who joined the company in June to lead the catering team, will take on the new position of director of business development with responsibility for catering, customer insight and pre-booked revenue. The group’s new executive chef Mark Rush will report into her.
Kate was previously head of sales and marketing at Bramwell Pub Company, formerly Barracuda Group, and, before that, director of retail catering at Roadchef.
Myles Doran, who joined Inventive Leisure eight months ago after working in drinks and retail procurement consultancy, has been promoted to the new position of director of drinks trading.
He will be responsible for driving a new improved drinks proposition across the bars and sourcing new and innovative drinks products.
He was previously head of sales and marketing at Barracuda Group and, before that, headed the sales and marketing function in the bars and entertainment divisions of First Leisure Corporation.
Inventive Leisure Mark McQuater, who headed Barracuda Group until last year, said: “We’ve been investing the thick end of £1million every month since July as part of the ‘Evolution’ of the Revolution brand and at its completion in May 2014 we will have transformed over half of our estate.
“No other bar operator is spending at this rate on their core estate. We’re already reaping the rewards of the high-end transformation at the evolved sites with sales currently up towards 20% and profits lifted by 30%.
“We have a lot of great talent from within Inventive Leisure and it’s vital to the continued evolution and success of the business that we have a professionally structured management team to drive this continued growth.”
Pictured above (left to right): Godfrey Russell, Myles Doran and Kate Eastwood
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