Magners launches fruit cider with blackcurrant and blackberry

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Magners has been given a dark, fruity twist with the launch of Magners Dark Fruit – a refreshing fruit cider cut with blackcurrant and blackberry.

The new 4% ABV fruit cider will be available exclusively on draught in the on-trade, rolling out in 500 outlets across Scotland from April 2017.

A fruiter alternative to the original, Magners Dark Fruit include notes of rich jammy berries and sharp blackcurrants to give it a refreshingly sweet and crisp taste.

Janette Murray, Magners marketing manager says: “2016 was a bumper year for Magners and the launch of Magners Dark Fruit in Scotland sets 2017 to be an even more exciting year for the brand. From our research we know there’s room on the bar for a new fruit cider and people want more choice in draught cider offering.

“Magners Dark Fruit offers cider drinkers a fruiter alternative to draught apple cider, and we’re sure a chilled pint of Magners Dark Fruit will be a welcome addition to any beer garden this summer!”

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