Mastiha World, the distributor of Enosis and Kentos Mastiha liqueurs in the UK, has become Maestria Brands and expanded its portfolio to include new products.
George Economides, managing director of Maestria Brands, said the brand rename reflects the company’s aim to support smaller craft distillers. “In today’s fast paced environment, most of the market is dominated by the large brands owned by a handful of companies,” George said. “At the same time, there are unique and intriguing spirits with an incredible, and most importantly real, history that are often neglected. Maestria Brands aims to support craft distillers of outstanding value.”
In the past, Mastiha World has organized regional and national bartending competitions such as the Growers’ Challenge, and is now looking forwards to introducing its new range, which includes Junique (juniper wine) and Vermood (Greek vermouth bianco).