New bottle for La Hechicera rum emphasises age statement

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A new bottle is to be introduced for La Hechicera rum from Colombia that emphasises its provenance and its age statement.

Originally launched in the UK in 2012, the premium rum will have a new custom-made glass bottle from August, with its brand name engraved across the shoulder of the bottle.

A new label will emphasise for the first time its age statement: Solera 21 Reserva Familiar.

Miguel Riascos, co-founder and managing director of the family company that produces the rum, said: “Bartenders and buyers around the world are recognising La Hechicera’s quality and long-term potential. Because of this, we believe it is important to emphasize the time and dedication behind our way of making rum by adding 12 to 21 years to our label.

“It is exciting that so many original listings are being continuously renewed, which certainly reflects the demand from fans of luxury spirits and that super-premium rum has come of age.”

La Hechicera’s dry, smooth and crisp taste profile has established listings for the brand in luxury bars in the UK and overseas and is about to be launched in the USA with Phillips Distilling Company.

La Hechicera, which means “enchantress”, was created by the Riascos family who have been producing fine rums in Barranquilla in Colombia for three decades. It is a traditionally “unpolished” rum, retaining the genuine qualities of the American white oak casks it is aged in through their version of the solera method. There is no rounding up with additives or sugar, gaining its smoothness from the ageing process.

While used extensively in cocktails, La Hechicera is recommended for sipping neat or over a single rock of ice, enhancing its aromas of prunes, espresso and cacao and tasting notes of vanilla, orange and cracked black pepper, leading to a crisp and smooth finish.

It is stocked in many top bars including Chiltern Firehouse, The Ritz, The Bulgari, Boisdale, Hix, Mahiki and 5 Hertford Street in London as well as many leading specialist retailers.

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