Development of spirits brand Goral Vodka Master in the UK is to receive a new push after the appointment of a global brand ambassador.
Veronika Karlova (pictured), who comes from Slovakia like the premium vodka, has taken on the new role, focusing on the UK and the USA.
She has been involved in the vodka industry since 2012 and has successfully helped to launch the brand in the UK. Activities so far have included marketing support and organisation of the Goral Vodka Masters of Master international bartender competition in the Slovakian capital of Bratislava.
Goral Vodka Master, which comes from the Tatra Mountains in Slovakia, was launched in 2010 by GAS Familia, the second largest producer of alcoholic beverages in Slovakia. It is made with high-quality winter durum wheat varieties that undergo a seven-column distillation.
It is softened by water from Tatra’s springs and given extra smoothness by a seven-fold filtration using natural materials, creating a vodka with a soft, clean and crisp taste.