New look for Sheppy’s ciders emphasises premium position

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A new look is being unveiled this spring for the Sheppy’s range of ciders emphasising its premium position as a cider crafted over six generations of the same family.

The new identify for the brand, which dates back to Somerset in 1816, represents the ciders’ quality and heritage and now includes the signature of its master of cider David Sheppy.

The portfolio has been streamlined into seven premium ciders including a cloudy variant to help consumers as well as licensees and retailers to explore and choose which ciders are right for them.

The addition of Original Cloudy is a response to the demand for a cloudy variant and it sits alongside Classic Draught, the award-winning Vintage Reserve, 200 Special Edition, Dabinett Apple, Kingston Black and Cider with Raspberry. They are available in 500ml bottles, keg and bag in box.

The business has spent the last six months building for the future with a new strategy that underlines the brand’s premium position. With the premium cider market enjoying 24% growth, Sheppy’s decided it was time to reinforce its high-end credentials by rationalising and re-branding its core range in line with consumer demand.

They worked with GillHarrisJames, a Cheltenham-based strategic business consultancy, and design experts Hurricane Design on the new identity.

David said: “With the trend for premium cider in growth, it fuelled the need for a brand refresh that reinforced our premium positioning – and a streamlining of our core range for added clarity.

“It was important that any new look remained true to the values that we are renowned for: history, passion and knowledge. When we say we craft real premium cider, we mean it – and we wanted to convey that too.

“The result is a portfolio of seven real ciders with a look that remains firmly rooted in our heritage, yet created for today’s increasingly knowledgeable and discerning cider drinker.”

Sheppy’s new look will be gradually rolled out from mid May, coinciding with the launch of Sheppy’s new showpiece visitor centre, farm shop and restaurant at Three Bridges Farm, near Taunton in Somerset.

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