Novus opens up Late Night London website to other operators

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Bar operator Novus has opened up its listings website Late Night London to other bars, restaurants, pubs and clubs across the capital for the first time.

The website (pictured), which has previously listed only the company’s own bars and clubs, has been relaunched with the likes of Belgo from Casual Dining Group, The Breakfast Group, Camm & Hooper, ETM Group and the new Balham site from Simmons Bars.

By joining Late Night London, operators gain access to over 250,000 active users and over 30,000 visitors per month. It will give them a platform to increase brand awareness, engage with potential customers and generate additional leads for their business.

One of the new stand-out features is an area on the venue listing pages for operators to display their social media posts on an interactive “social wall”.

For consumers, it gives them a platform to book the best venues across London and receive regular updates on all the latest openings and hotspots.

Unlike other venue listing websites, Late Night London’s new proposition invites consumers, social influencers and venues to blog, share stories and interact socially about their days and nights out in London.

Simon Gaske, customer experience director at Novus, said: “Our objective is very clear with the re-launch of Late Night London. We want to create the ultimate experience for London’s customers, whilst also adding value to their visits.

“Our plan is to disrupt and turn traditional review websites on their head, by creating a community mentality, which encourages social sharing and storytelling – so a huge step away from how traditional review sites currently operate. We want real stories about real experiences, written by real people.

“Late Night London will become the site for visitors to find loads of authentic experiences, whilst also presenting them with the opportunity to become famous in their own right as bloggers for the site.”

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