The New World Trading Company (NWTC) is to unveil a new concept in its portfolio with the launch of The Canal House in Birmingham in August.
The company, whose other concepts include The Botanist, is developing the new bar in the canalside Brindley Place area at the former James Brindley pub in Bridge Street.
Inspired by the pioneering 18th-century engineer James Brindley, it aims to create what might have been his residence, with spaces such as a brew room, study, lounge and drawing room as well as a “secret gin distillery”.
The cocktail menu will take customers on a revolutionary journey, promising “visions blurred by fogs of oak smoke and intoxicating flames of overproof rum” alongside more elegant drinks.
The bar will boast over 60 ales from around the world as well as Budvar’s unpasteurised full-flavour tank beer, or tankové pivo, which is matured for 90 days and delivered direct from the Czech brewery in temperature-controlled, airtight tanks.
The Canal House will serve up a “fresh, vibrant take” on pub food that will centre around a rotisserie and grilled meats alongside a deli section.
General manager Liam Carney, who is pictured on site, said: “Following the success of The Botanist, we’re really excited to launch The Canal House in Birmingham this August.
“Birmingham is a great city with lots of ambition and passion. By delving into the rich history and heritage of this amazing location, we’ve created a fantastic concept that we are confident locals will enjoy the story of.
“Not only will this new venue have two floors and an outdoor seating area, but there will also be a secret gin distillery that will sit at the back of the first floor bar, but we can’t talk about that of course.”
The Canal House is due to officially open its doors to the public on August 14. It will provide 80 jobs, from front-of-house opportunities including bar staff to kitchen staff. NWTC ensures that all staff are fully trained to provide the best customer service.
NWTC’s concepts comprise The Oast House in Manchester, The Smugglers Cove and The Club House in Liverpool, The Trading House in London and The Botanist which has now expanded to Alderley Edge, Birmingham, Chester, Didsbury, Leeds, Manchester, Newcastle upon Tyne, Marlow, Farnham, Knutsford, Sheffield, Reading and York.