Oddsocks Bar & Kitchen has added a quirky spin to the food and beverage offering at Jurys Inn in Brighton
Jurys Inn hotels are not well-known for their bars but that is changing in Brighton where Oddsocks Bar & Kitchen has opened for drinks and dining. It has been created by Mystery, the UK-based international design agency, which has meticulously thought out everything from the contemporary, quirky interiors down to details such as the odd socks that all the staff wear.
The bar and restaurant is intended to “reflect the eccentricity of Brighton with an eclectic mix of convenience and quirkiness, comfort and charm – just like a pair of odd socks”. The interior is sporadically scattered with fun and emotively quirky furniture, with stylised, charming artwork and a colour scheme aimed at giving the warmth and welcome of home. This is enhanced by cosy nooks and various comfortable dining areas, all part of a free-flowing all-day offering.
As a specialist in brand design, Mystery has ensured everything is integrated within the concept. Aside from the odd socks, uniforms are a casual Oxford shirt and simple trousers, coupled with a rustic apron, with glimpses of patterns and designs on the insides of the cuffs and hems. To build on the relaxed service style, each member of the team is encouraged to personalise their uniforms with brooches and bow ties.
The brand’s graphics take their cues from a mix of patterns found in a traditional seaside town, from fairground rides to sweet shops, fitting into the overall core value of “strangely familiar”. Oversized clothes pegs are used instead of generic A-boards and upturned table graphics on the walls double up as shelves.
Open from 7am to midnight, Oddsocks offers a light breakfast menu leading through to lunches ranging from light bites, sharing platters and “Deli and Dough” sandwiches to main courses such as the signature rotisserie chicken served in a roasting tin with all the trimmings.
Alongside a good range of regional and imported beers in bottles and on draught, the bar offers a solid selection of wines, especially sparkling, and spirits including the city’s own Brighton Gin. At present, the menu is made up of well-known classics from a Cosmopolitan and Mojito through to a Peach Bellini and Strawberry Daiquiri.
The concept was designed to create a sense of cosiness and belonging that would make customers stay “just that little bit longer,” explains Mystery’s head of interiors Sarah Mannerings. “Every touch point has been designed to convey a cosy familiarity. From the spatial experience to the delivery of the food and drink, everything is blended with surprising and quirky elements for customers to discover at every visit.”
A second site was unveiled for Oddsocks, again developed with brand design agency Mystery, at Jurys Inn in Manchester city centre over the summer, adapted to focus on the area’s industrial and railway heritage, featuring railway signs and sleepers, raw brickwork, steelwork and industrial lighting as well as upholstery featuring patterns reminiscent of train seating. The patterns even extend to the socks.
Oddsocks Bar & Kitchen, Jurys Inn, 101 Stroudley Road, Brighton, BN1 4DJ
Tel: 01273 862121
Behind the scenes
Design, branding: Mystery
Main contractor: Edgewater Contracts
Furniture: Inside Out Contracts, Twentytwentyone, Deadgood, Andy Thornton
Lighting: The Lighting House, Chantelle Lighting, Andy Thornton
Originally published in a shorter version in the August 2017 print edition of Bar magazine.