The owner of Players bars in the Midlands and the north is to open a new boutique cocktail bar and club in Birmingham in September.
Innspired Leisure is transforming the former Reflex bar in The Arcadian centre in Hurst Street into Olivia’s Townhouse – the first in a new brand for the company.
It agreed terms for a new lease for the 7,000 sq ft venue with Lambert Smith Hampton (LSH), which acted as marketing agent for LCP, the investment and property management company that owns and manages The Arcadian.
Innspired Leisure is investing £750,000 in creating an elegant bar and state-of-the-art clubroom across the two floors, including a four-metre-high tree that will be lit up at night, an outside garden area and a first-floor terrace.
Jonathan Codona, director of Innspired Leisure, said he hoped Olivia’s Townhouse would be the first venue of a new brand, with more opening across the country. “Olivia’s will be a different concept from Players and we are very excited to launch this new venture in Birmingham.
“It will be a premium-led operation that is aimed at a sophisticated crowd, from friends who want to share a bottle of prosecco on our terrace to those who appreciate a good cocktail. A food offering will follow too, which is currently being developed.
“It will be uncompromisingly glamorous with a lavish fit-out in the heart of The Arcadian. With all the developments taking place nearby in Hurst Street and the potential redevelopment of the wholesale markets, it is clear that The Arcadian is an exciting place to base ourselves and we’re very much looking forward to launching.”
Innspired Leisure operates four Players bars in Newcastle upon Tyne, Sheffield, Leeds and Broad Street in Birmingham.
The Arcadian is home to seven bars including Missoula and Individual Bars + Beats, 10 restaurants, two coffee shops, two hotels, The Glee comedy club and 15 retail outlets.
Jo Salmon, retail portfolio manager of LCP, said: “It is great news that The Arcadian’s night-time economy has attracted yet another high-class venue, which adds to the centre’s offer. With a number of bars, restaurants and clubs, it is already a very popular area of the city and the addition of Olivia’s Townhouse will further boost the appeal for visitors.”
Richard Jones, head of retail and leisure at LSH Birmingham, added: “There was a great deal of interest in the venue and we are very pleased to have secured a well-established name to open its latest venture in The Arcadian. The city shows no let up when it comes to attracting bars, restaurants and clubs, which is great news for the local economy and for jobs.”
Olivia’s Townhouse is creating up to 50 full and part-time jobs. For recruitment, email firstname.lastname@example.org.