A major refurbishment of Pacha in London is keeping the brand at the forefront of clubbing
Pacha has been synonymous with the club scene for over 40 years after the original nightclub opened in Sitges near Barcelona in 1967 followed by Ibiza in 1973. Last year, DJ Magazine’s poll of the world’s best nightclubs put the brand in third place. Now with franchise operations around the world, the team behind Pacha London are ensuring that the brand remains at the forefront of modern clubbing through a total refurbishment.
The 1,000-capacity venue, which opened next to Victoria station 12 years ago, was previously a large open two-room space that lent itself to the grand productions of nights such as Hed Kandi, Too Darn Glam and Fabulush. With a head height of over 10 metres, it was perfect for the aerial artists that were once all the rage. But now clubbing has moved on, and the space has been remodelled into a multi-room experience, providing greater diversity and flexibility for showcasing more DJs. “In turn, this will give the Pacha clients a far more rewarding experience,” says operations director Gemma Ross who has been involved in running the club for over 10 years and masterminded the refurbishment.
The cool, sleek main room features a VIP table area where people can enjoy bottles of champagne, including Moët & Chandon and Belvedere, while the second room is the Pacha Ibiza-inspired Global Room for a more chilled-out mood. The third room is for enjoying the latest in underground dance music including deep house, tech house and nu-disco.
One of the biggest changes is the addition of a new reception cocktail bar. “The menu has been specially developed to reflect the Pacha spirit and colours, mixing fresh and simple flavours, including some classics and a couple of new ideas,” Gemma adds. The cocktail bar and industry VIP areas have been decorated with wall art installations, resembling a collage of colourful patterns, specially commissioned from acclaimed textile designer Ludovica Gioscia from Milan.
Working with installation engineers Viba Sound and sound specialist Martin Audio, the sound system has been totally stripped back, repositioned and overhauled to make sure it is up with the best in London. In the main room, a new DJ booth has been installed in the centre of the dance floor, with state-of-the-art equipment supplied by Pioneer. New booths have also been installed in the two other rooms, again with Pioneer and Martin Audio.
Open Fridays and Saturdays, the club has adapted its music policy to match the refurbishment. Its Friday night promotion Pacha Presents has gone down the deep house route while upcoming Saturday nighters include Café Mambo, Heaven SX and Move. DJs include Nice 7, Andrea Olivia, Burnski, Hector Couto and Love Birds and, buoyed by the success of the new look, Pacha is set to attract more of London’s cutting-edge promoters and music labels.
Pacha, Terminus Place, Victoria, London SW1V 1JR Tel: 0845 371 4489 www.pachalondon.com
Who did it
Sound installation: Viba Sound
Sound systems: Martin Audio, Pioneer
Wall art: Ludovica Gioscia
Originally published in the June 2013 issue of Bar magazine.