Research points to Britons spending more on nights out

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Britons’ average spend on a night-out has risen, including more on drinks, according to the latest research carried out for late-night operator The Deltic Group.

Its latest quarterly Deltic Night Index reveals that consumers spent an average of £59.49 on a night out in November, December and January, up 13.8% from the same period last year.

They spent 26.6% more on pre-drinks and 19.4% more on in-venue drinks as well as 25% more on transport, although spend on food was down 9.1%.

The Deltic Night Index also revealed useful findings on how people use social media to plan a night out, with Facebook being the most popular followed by Snapchat and then Instagram.

Peter Marks, chief executive of The Deltic Group, said: “This is now our sixth Deltic Night Index, and it continues to show that the current narrative around a supposed declining demand for a good night out, that millennials don’t like going out, socialising is all online and that the rest of us have outgrown it, simply isn’t true.

“This quarter alone, 58% of Brits said that they go on a night out at least once a week, which goes up to a massive 73% among 18- to 21-year-olds.

“In this report we’ve looked at some of the drivers behind this – in particular social media and the emergence of apps such as Uber and Apple Pay. We found that actually, technology is working with us rather than against us.”

The research, carried out each quarter by Censuswide with a panel of more than 2,200 people, found that 42% of respondents said that seeing other people post about their night out on social media makes them want to go on a night out. Among 18- to 30-year-olds this went up to 57%.

Overall, 41.7% of respondents said they used Facebook when planning a night out, and 37.1% said they use it during a night out. This goes up to 50.4% and 44.2% respectively among 18- to 30-year-olds.

Among 18- to 21-year-olds, more use Snapchat (59.4%) on a night out than Facebook (41.2%) while 35.8% use Instagram.

For planning a night out, 50% of 18- to 21-year-olds use Facebook, 49% use Snapchat and 28.9% use Instagram.

After Facebook, Snapchat proved more popular than Instagram for both people planning a night out and during a night out, with 21% saying they use Snapchat and 17.1% use Instagram.

However, as many as 43.1% of respondents said that they make an effort to not use their phone on a night out, and 50.8% admitted that they hate it when friends use their phone a lot on a night out. This number gets higher among older age groups.

Women prefer to use social media to connect with others and to feel safer: 51.6% said it made them feel more connected compared to just 43.8% of men, and 23.7% said it made them feel safer.

For the latest quarterly report, the research also looked at the use of apps, finding that 14.4% of those aged 18 to 21 are using payment apps when planning a night out.

Almost half (49.2%) of 18- to 21-year-olds felt that apps such as Uber and Apple Pay make it easier to go on a night out, while 29.5% said it encouraged them to go on a night out more often.

Men are more likely to use apps and tech for convenience, with 43.6% saying it is more convenient and 18.6% agreeing that it helped them to spend less when out, compared to 37.9% and 16.4% respectively among women.

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