Revolution Bars Group is continuing its focus on pre-bookings by creating the new position of sales director.
The company, which operates 67 sites under the Revolution and Revolución de Cuba brands, has appointed Kate Eastwood to the role. She was previously director of business development.
She will be responsible for driving future sales growth and implementing the pre-booked sales strategy across the bars. Revolution has a substantial digital platform and a well-established sales team, creating the potential to grow pre-bookings.
The focus will be to drive bookings from the corporate market as well as the more established cocktail masterclasses (pictured), evening business and other events.
Mark McQuater, CEO of Revolution Bars Group, said: “Kate has strongly contributed to growing and developing the pre-booked sales team and increased focus on this area of the business to support Revolution’s continued growth.”
Kate added: “As a key area of growth for Revolution, this is an ideal opportunity to get our beautiful bars out to more customers via our digital channels and through our passionate sales team. I am very excited about building on strong relationships with our current customers and identifying and developing new relationships.”
Kate joined the business in 2013 to lead the catering team. She was previously head of sales and marketing at Bramwell Pub Company, formerly Barracuda Group, and, before that, director of retail catering at Roadchef.