Sales rise at Dirty Martini as it looks ahead to a happy Christmas

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Dirty Martini bars have seen an uplift in sales this year, with advance bookings for Christmas already double what they were a year ago.

Owner CG Restaurants & Bars has reported like-for-like sales at the bars in London were up 3.9% for the first six months of 2017, with June’s sales up 6.3%.

Bookings for Christmas 2017 are already up by 157% on the same time last year, which the company attributes to the brand securing a number of high-value exclusive hires across the venues.

Dirty Martini has begun to expand outside of London, opening in Cardiff in October last year, with more scheduled to open in Manchester, Leeds and Birmingham later this year, bringing the estate to 11.

CG Restaurants & Bars has reported that Dirty Martini in Cardiff has exceeded expectations and generated over 40,000 pre-booked covers since opening.

Chief executive officer Scott Matthews said: “We are encouraged to see such a strong sales uplift for the first half across all sites. The performance across the existing portfolio is a clear signal of the strength of our brand and the commitment of our team.”

CG Restaurants & Bars also operates Dirty Martini in Bishopsgate, Covent Garden, Hanover Square, Islington, St Paul’s, Minories and Monument in London. It left its premises in Clapham in south London in February after its building was earmarked for redevelopment.

Picture of Dirty Martini Bishopsgate by Michael Franke.

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