Sash & Fritz Vodka supports growth with bartender competition

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A cocktail competition for UK bartenders is part of a new drive to grow distribution of premium German vodka Sash & Fritz.

The competition, with a deadline for entries of August 27, calls on bartenders to create a new cocktail recipe with the spirit. All entrants receive a 100ml sample of Sash & Fritz to experiment with.

The prize is an all-expenses-paid trip to Germany, including visiting European trade show Bar Convent in Berlin, in October including a three-night stay in a four-star hotel.

The winner will also host a bar takeover in Berlin where their cocktail will be served throughout the evening.

The final takes place on September 4 in central London. Entrants must submit their name, cocktail and ingredients to reservations@garnishcommunications.com. Full terms and conditions are available on the Sash & Fritz Facebook page.

The competition is the latest activity in Sash & Fritz’s push in the UK after it partnered specialist distributor Maestria Brands to help with expansion.

Sash & Fritz founder Peter Steger said: “It’s a very exciting time for Sash & Fritz. Our vodka is proving popular all over the world since the launch in 2015, but we have a very special relationship with the UK.

“This is a great opportunity for a bartender to make their mark in Europe, and exciting chance for us to meet the most talented bartenders in the UK and see what they can do with our vodka.”

Sash & Fritz German vodka draws on Russian traditions but its ingredients include 100% German wheat and clear spring water from the Ore Mountains in Germany.

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