The Kraken Black Spiced Rum has announced the launch of The League of Darkness – a new secret society where those who appreciate the darker things in life can learn more about The Kraken brand and enjoy membership benefits, perks and privileges.
Bar owners and rum fans who enjoy the drink will be granted access to exclusive content, event tickets, cocktail recipes, master classes and competitions. There will also be a host of dark goods available for bars, staff and individuals to purchase.
The online community will connect lovers of The Kraken to League of Darkness members’ bars, showing which locals are hosting a Kraken event. What’s more, bar owners can use the site to order point-of-sale packs and submit requests for Kraken sampling and event support. If you’d like to join the dark side, visit www.theleagueofdarkness.co.uk