Sharp’s Brewery in Cornwall has added a New World IPA to its line-up with the launch of Hellweathers in the on-trade.
The new golden IPA, with ABV of 5.2%, is brewed with Pale Malt and New World hops to give notes of citrus and tropical fruit, said to give it a fresh aroma and a bold, moreish taste.
Sharp’s developed Hellweathers to meet growing demand for IPAs and satisfy consumers who are increasingly being drawn to beers with a focus on more pronounced flavours or styles.
It is designed to “awaken the senses” like the notorious Hellweathers Rock, which is part of the Western Rocks off the Isles of Scilly, Cornwall’s most westerly point, exposed to the full force of the Atlantic Ocean.
James Nicholls, senior brand manager at Sharp’s Brewery, said: “The interest from consumers in IPAs shows no sign of letting up, with one in five beers now sold being an IPA, so we are confident there will be an appetite for a contemporary golden IPA with the trademark balance and drinkability that we pride ourselves on at Sharp’s.
“We are always looking to innovate with new styles and flavours and Hellweathers is an exciting addition to the Sharp’s portfolio. The beer provides all the robust bitterness you’d expect from a New World IPA, coupled with a refreshing taste – perfect for pairing with foods like barbecue ribs or jerk chicken.”
Hellweathers joins the other beers in Sharp’s portfolio, including Doom Bar and its latest limited release, Fathoms Deep, a black IPA.