Sleep 2017: Fast food and a pop-up bar inspiring loyalty

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Sleep, Europe’s hotel design and development event, returns for 2017 with the thought-provoking theme of “Loyalty: Lessons in Love”. Key highlights will include the Sleep Set built guestroom competition; Spaces, a collection of stands showcasing products in hotel settings; a free-to-attend conference featuring leading figures from the F&B world; and the Sleeper Bar.

In the wake of several previous award-winning Sleeper Bars, Moscow-based Design & Architecture Studio Sundukovy Sisters, renowned for their cutting-edge wining-and-dining concepts around Europe, promises to “raise the bar” yet again at this year’s Sleep. Sisters Olga and Irina Sundukovy, whose own declared mission is to work only on projects they love, have embraced the challenge to expand the boundaries of design and create something new and distinctive (pictured).

“We will be using reflection and light to suggest the infinity of mankind while capturing the inner world of each guest in a moment of time,” the duo explains. “Loyalty is born out of our inner and outer worlds coming together.”

Another highlight will be the “Fast Food” session, where three tastemakers from the F&B industry will come together on day one of the conference to explore new dining concepts, sourcing local and the rise of the slow food movement. The panel will be made up of Bob Puccini, founder of Puccini Group; designer and chef Ido Garini from Studio Appétit; and Simon Rawlings, creative director at David Collins Studio.

Sleep takes place on November 21 and 22 at London’s Business Design Centre. Register for free tickets at www.thesleepevent.com.

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