A tequila-flavoured beer with an ABV of 7% has been launched to satisfy consumers looking for something different to drink later at night.
In response to changing drinking habits, Desperados Dos has been launched to add value and expand the beer category.
With a higher ABV at 7% and smaller serve size in 250ml bottles, Desperados Dos has reduced carbonation, making it smoother to drink and perfect for moving the tempo from early evening into night time.
Heineken will be ensuring that the brand is highly visible with a multi-million pound investment into Desperados Dos this year.
David Lette, premium brand director at Heinieken, said: “Desperados Dos will drive more consumers into the beer category. Drinking habits among the Desperados target audience are evolving, with many now looking for more sophisticated options as they make the transition from early evening into the night.”