Thatchers creates urn to support mulled cider in on-trade

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Thatchers Cider has produced an urn for serving mulled cider in the on-trade this winter as part of a seasonal pack.

The branded six-litre electric urn is available with purchases of eight bag-in-boxes from Thatchers Stan’s traditional range. Along with the urn, the pack will include a supply of Thatchers mulled cider spice mix and branded heat-proof cardboard cups.

The Thatchers bag-in-box range comprises Stan’s Trad, Stan’s Cheddar Valley, and Stan’s Big Apple. The blend of spices, exclusive to Thatchers, is included in tear-off sachets, with each containing enough spice mix for one urn.

Managing director Martin Thatcher – the fourth generation making cider – said: “Cider is very much a year-round drink, but as the evenings draw in, there’s nothing better than enjoying a warming mulled cider in the bar.

“Having a branded urn on display adds theatre and customers are drawn in with the fruity and spicy aroma of mulled cider. The Thatchers urn will definitely earn its place on the bar.”

This seasonal promotion will be available to Thatchers direct delivered outlets and selected brewers and wholesalers.

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