Trade event to explore cognac with cocktails and food pairing

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The world of cognac, from tastings to food pairing and cocktails, is to be explored at a trade-only event in London on February 6.

The Cognac Experience takes place at TT Liquor in Shoreditch, organised by the UK Cognac Bureau, the UK office of the industry’s Bureau National Interprofessionnel du Cognac (BNIC).

It will bring together different cognac producers who will present cognacs ranging from VS to XO as well as special editions, single-vineyard and vintage examples. They will include Cognac Tesseron through its new UK distributor Spirit Cartel.

As well as offering visitors the opportunity to speak to brands, including those with and without representation in the UK, the tasting will provide a chance to taste and experience a wide variety of cognac styles and serves.

A cognac cocktail masterclass will shed light on how to make the most of the spirit in cocktails. Joe Hall, a bartender at London bar Satan’s Whiskers, says: “Cognac is a must-have ingredient in any bar because of its versatility. Everyone is aware of its sipping qualities, but its capabilities in light and refreshing drinks are relatively unexplored. Everyone in the know is looking forward to cognac’s evolving prospects.”

To reveal how cognac can shine when paired with many different flavours, a cognac food pairing masterclass with gastronomy experts Expérience Sur Mesure will also take place.

The event will feature a display of photography offering a glimpse of the unique sights of Cognac, including its cellars, vineyards and those involved in its production. Photographs come from the series “Les métiers du cognac” by Stephane Charbeau, a photographer whose work is rooted in the Charente region, and Parisian photographer Benoît Linero.

The new event follows the announcement of a new brand identity for the cognac appellation at the end of 2017. The Cognac Experience will align with the new identity for cognac, reinforcing “the image of a product with a guaranteed origin and authenticity and reaffirm its role within French vinous and gastronomic know-how”, explains Claire Caillaud, the BNIC’s director of communication. “Authenticity, heritage and terroir are at the heart of the new identity – concepts that are central to today’s expectations of the current spirits market.”

The Cognac Experience at TT Liquor at 17B Kingsland Road is strictly for trade only. RSVP to the UK Cognac Bureau on 020 7759 7400 or at cognac@thisisphipps.com.

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