Yorkshire Crisps adds new flavour inspired by ‘fish and chips’ trend

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The Yorkshire Crisp Company has introduced a new flavour to its range of luxury, hand-cooked crisps inspired by “fish and chip” snack trends.

The new Oyster, Chilli & Lemon flavour crisps are available in 100g drums and is the first fish flavour to be included in the range, which now has 11 options.

Tim Wheatley, sales director at Yorkshire Crisps, said: “We noticed a trend in ‘fish and chip’ flavours becoming popular in snacks and so this is our take on that. We think they’re perfect with a chilled glass of white wine or prosecco.”

Based in Sheffield, The Yorkshire Crisp Company manufactures all its packing in Yorkshire, with a different Yorkshire “heritage” image for each flavour.

For the new Oyster, Chilli & Lemon flavour drum, it carries a picture of a 12ft steel sculpture of a fisherman titled “High Tide in Short Wellies” by Ray Lonsdale. The sculpture, which was bought for the North Yorkshire seaside town of Filey in 2012 by philanthropist pensioner Maureen Robinson, stands watch permanently on Filey’s Coble Landing, facing out to sea.

The new and deliciously moreish Oyster, Chilli & Lemon Yorkshire Crisps are produced from locally-grown potatoes with totally natural flavourings. They are free from artificial flavours, colours and preservatives as well as MSG and GM ingredients.

In addition to its range of hand-cooked crisps, The Yorkshire Crisp Company, which has Safe and Local Supplier Approval (SALSA) accreditation, produces a range of gourmet popcorn, including traditional-style popcorn in Sweet, Salted or Sweet & Salted varieties as well as three luxury toffee-coated choices.

Both crisps and popcorn are available in Yorkshire Crisps’ re-sealable, stay-fresh drums.

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