1800 Tequila creates interactive Bloody Maria brunches in bars

The 1800 Brunch Carousel

Bars are working with 1800 Tequila on a premium interactive campaign that encourages consumers to build their own Bloody Marias at brunch time.

Proximo Spirits is supplying the 1800 Brunch Carousel (pictured below), a three-tier slate stand holding 27 ingredients that can be ground, pinched, crushed or mixed to taste, including umami paste, wasabi, seaweed and porcini powder.

The campaign, called “Brunching 1800 Ways”, highlights how it takes just 11 ingredients to create more than 1,800 variations on a Bloody Maria – the tequila twist on a classic Bloody Mary.

The on-trade activity has been launched as savoury cocktails are expected to dominate in 2016, with the Bloody Maria predicted to be one of the leading cocktail trends of the year.

The 1800 Bloody Maria is made with the aged and smooth 1800 Tequila which shoulders the punch of a spiced-up tomato juice, adding a complex vegetal earthy depth of flavour.

The carousel is presented in bars with a 20cl bottle of 1800 Silver Tequila alongside a recipe booklet listing ideas for six savoury drinks, including meaty, vegetable and umami influences. The booklet discusses the brunch phenomenon, the Bloody Maria and how the flavour profile of tequila transforms the taste of the traditional Bloody Mary.

There are a number of ways the carousel can be used in a bar. It can be placed on the customer’s table for them to create their own concoctions, or the bartender can make and serve the drinks at the table. It can also be placed on the bar where the bartender can make the drink and the customer can customise their Bloody Maria.

The 1800 Brunch Carousel will be available in London bars such as Bourne & Hollingsworth and other high-end brunch venues across London from July.

The initiative is supported by the “1800 Brunch Saloons” which are lively gatherings and discussions over brunch hosted by comedy duo The Thinking Drinkers, Ben McFarland and Tom Sandham. These sessions are being rolled out to venues and festivals over the summer. Find out more on social media with #BrunchBanter.

Named after the year it was created, 1800 Tequila is made from 100% blue agave grown on family-owned ranches and bottled in Jalisco in Mexico. Each bottle of 1800 Tequila is double distilled.

The portfolio includes Reserva 1800 Silver, Reserva 1800 Reposado, Reserva 1800 Añejo, Reserva 1800 Coconut, 1800 Milenio, and Essential 1800 Artists Series.

The 1800 Brunch Carousel 0689

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